LINGUOCULTURAL ASPECT OF COMMUNICATION IN THE MODERN WORLD OF GLOBALISATION

The key issue of the paper is the research of fundamental principles and issues of intercultural communication. It proposes to develop some academic perception of an appreciation for different cultural perspectives and values. The research object of the investigation is the national mentality as an example of its expressions in intercultural communication. The article defines theoretical approaches to the study of cultural communication concept. Based on the analysis of scientific literature and conducted expert survey, the author analyzes the problems arising in intercultural communications. Three basic categories in intercultural environment are identified, namely: language problems, cultural problems and personal perception problems.